Recently over half of the planet lost their BlackBerry connectivity because of a hardware failure somewhere in RIM’s inner workings. This connectivity loss lasted for days and this meant days where BlackBerry users found their smartphones all but useless. RIM has finally managed to stabilize its infrastructure and with it has come the fallout and the counting of the cost of this catastrophe. This cost could be considerable according to trade in company Gazelle who claim to have received a record number of BlackBerry handsets.RIM did try to sweeten the blow to its customers by offering them $100 worth of free premium apps. The problem really couldn’t have come at a worse time as it just so happened that the Apple iPhone 4S launch was in full swing. The media was all over this launch and BlackBerry owners instantly tuned into the potential of the iPhone as RIM’s network fell apart. In the space of a few days RIM was seeing a massive loss. Gazelle stated that they have no doubts that this is the reason for the influx of BlackBerry trade ins. This is the highest volume of BlackBerry trade ins they have ever seen.
Whether or not RIM can recover from such a massive outage remains to be seen but with customers leaving the platform in droves how long will it take before all they have left is their select business customers.
iPhone vs BlackBerry Bold:
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