Sony To Drop Ericsson Brand From Smartphones In 2012

We recently heard that Sony would be buying Ericsson out of the Sony Ericsson partnership for a reported $1.47 billion, and now Sony has confirmed that they will drop the Ericsson brand name from their smartphones next year.

Sony recently told the Times of India that they will drop the Ericsson name from the middle of next year, and future smartphones will be sold under the ‘Sony’ brand instead of the Sony Ericsson brand. Of course the deal for Sony Ericsson still needs approval, and assuming this all goes through, we should start seeing the new Sony branded smartphones from the midle of 2012.

More information's:
http://thenextweb.com/mobile/2011/12/05/sony-to-drop-ericsson-brand-in-mid-2012-focus-only-on-smartphones/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29

Sony Ericsson Xperia Arc test:


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