In what could be one of the unprecedented events in the history of Mobile world, the mobile handset manufacturer Sony Ericsson is all set to rebrand itself to justSony. Sony had recently purchased the shares held by Ericsson in the joint venture Sony-Ericsson. Post this acquisition, Sony is planning for the name change exercise. The rebranding exercise will happen sometime in the middle of year 2012. Sony had also announced that it will completely stop the production of feature phones and will focus only on Smartphones.
"A lot of planning goes into getting the branding right but we will be done by middle of next year. It will also mean that the marketing and advertising investments will go up. We haven't been as fierce as we were a few years back but we will step it up, refocus and invest more in brand-building in select markets and India is one of those markets," SE’s head of sales and marketing Kristian Tear said. We don’t know however what are Sony’s plans when it comes to operating systems. Currently, the company produces solely Android devices, but things might change if Windows Phone gets traction. Additionally, the new owner will give the brand a bigger marketing push under the Sony brand. All of this, is still pending regulatory approval, though, so we’d wait until the deal gets the green light from all the institutions before drawing final conclusions.
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