According to a study by RichRelevance, a retail marketing firm that specializes in online transactions, iPad and iPhone shoppers account for 90% of all mobile-based purchases. Furthermore, iPad and iPhone users spend 19% more per order than Android users. As for Apple, the company must be ecstatic. What these particular press releases have not articulated are the demographics of the iPad and iPhone user. This is important to understanding how the mobile commerce sector will grow. There are three types of retail consumers:• Brick-n-mortar
• Landline online
• Wireless online
What is interesting about the data points in the press release is that it shows a definite shift in mobile commerce. The M-Commerce market was brand new. We had stated the market was growing but we had also stated that there were definite issues regarding online purchasing. Among those issues being the need for a customer to scream bloody murder at a salesperson when things go wrong.
Online purchasing will continue to grow. However, store-fronts will never disappear. In the late 1990s, there were Internet moguls claiming the end of the brick-n-mortar store stating that we will be seeing empty stores lining the streets all across America. Those bankrupt Internet moguls realize just how important commercial real estate is nowadays. Think current Great Recession and the real estate market.
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