Nokia hasn't been doing particularly well as of late. And while this statement is true for the company's performance worldwide, wait till you see its statistics in the U.S! According to the latest survey from comScore, Symbian smartphones constitute the shameful 1.5% of the U.S. smartphone market.
But things weren't always like that, you know. Back in 2002, when the manufacturer was under the guidance of Jorma Ollila as CEO, Nokia controlled a spectacular 35% share of the phone market! That's as much as Nokia has had in the U.S., so it wasn't always a stranger to the U.S. customer. But what has happened since then? What has caused such a drastic decline for the largest phone maker?
The biggest reason can be associated with the launch of the iPhone in 2007. That was the moment when Nokia suddenly lost its appeal and was no longer viewed as the premium handset manufacturer of the world. Of course, the iPhone wasn't the real reason for Nokia's consequent slump. It was the company's stubbornness and refusal to adapt to the new trends. It wanted to continue on its established course, without acknowledging the fact that there is innovation happening elsewhere in the industry – innovation capable of redefining the users' perception of smartphones.
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