RIM Forced To Drop BBX Name For New BlackBerry Platform

Back in October RIM announced that their new software platform would be called BlackBerry BBX, unfortunately for RIM the BBX trademark was already owned by Basis International, who used the trademark for their own software platform. Basis International decided to take RIM to court for using their trademark, and filed a court case against RIM back in October, and now it would appear that RIM won’t be able to use the BBX name for their platform.

According to a recent report by the Guardian, Basis International has been granted an injunction against RIM, which will stop RIM using the BBX name for their new software, RIM has apparently decided to rename BlackBerry BBX as BlackBerry 10. Things really aren’t going well for RIM at the moment, with the company recently writing off hundreds of millions of dollars on their less than popular BlackBerry PlayBook tablet.

More information's:
http://www.guardian.co.uk/technology/2011/dec/07/rim-bbx-os-injunction

BBX smartphones may have already been delayed

If RIM truly believes that the BBX operating system derived from the QNX OS found on the PlayBook tablet is going to save their smartphones then the thought that their next-gen devices may have already been delayed can’t be good.

According to a fellow by the name of Jeff Kvaal, a Barclays Capital Analyst, RIM may have to face delays on their BBX-powered devices due to the usual carrier certification processes. It is believed that RIM was looking to launch their next-generation of BlackBerry smartphones sometime in early 2012. It was just recently that renders surfaced of the BlackBerry Colt that may be one of the first devices to feature the BBX OS.

Kvaal believes that the best RIM can hope for is a late Q1 release but says a mid-year release is much more likely. The carrier certification processes that may have caused RIM to delay the hardware can actually take up to 6 months. It is not known when RIM started the certification processes but it is also possible that they haven’t yet, although the latter is unlikely.

The BBX operating system could do some wonders for RIM’s fading image. The BlackBerry outages that happened a few weeks ago have caused many people to abandon ship. The first device to feature this operating system, the BlackBerry PlayBook, was a very good device although sales will suggest otherwise. If the BBX devices are really delayed to mid-year 2012 can RIM survive given the growth of Android, iOS and even Windows Phone? We’ll just have to wait and see what BBX brings to the smartphone table.

More information's:
http://www.electronista.com/articles/11/11/08/barclays.does.not.believe.rim.on.time.with.new.os/

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