Showing posts with label New Launches of Apple. Show all posts
Showing posts with label New Launches of Apple. Show all posts

Apple iPhone 4S visits another chop shop, $188 Bill of Materials estimated

Apple iPhone 4S visits another chop shop, $188 Bill of Materials estimated
After we had an analyst to set the 16GB iPhone 4S in the $170 ballpark, now a teardown by the guys from IHS iSupply nail the preliminary Bill of Materials to be $188. If we count the other costs involved in getting the handset to your doorstep the price will go up a bit, but not by much, since Apple's state-of-the-art operations have been polished by CEO Tim Cook over the years to perfection.

Not bad for a phone that will sell in droves for $600+ ASP, and another tribute for Apple's marketing and supply chain genius. The 16GB iPhone 4 last year was estimated to cost $187.5 last year by the same chop shop. The 32GB and 64GB versions of the iPhone 4S are pegged at $207 and $245, respectively, again a far cry from the retail difference Apple commands.

Apple's Chief Financial Officer Pete Oppenheimer has been debunking these teardowns last year, claiming that there are more components and costs involved that never make it into the reports, so make of Apple's $86 billion cash pile what you will. The internal memory chip in the unit iSupply had was produced by Hynix, whereas Samsung and Toshiba were the main suppliers until now. The dual-core A5 chip, however, is Samsung's production, they noted.
Apple iPhone 4S visits another chop shop, $188 Bill of Materials estimated
The biggest mystery so far is the exact supplier of the 8MP camera module, estimated to cost $17.60 wholesale. We've seen rumors that it has been split between OmniVision and Sony, with Sony's sensor picking up the slack until OV ramps up production of its own creation. Largan Precision is said to be the maker of the lens, so the whole thing could be one OmniVision/Sony/Largan cooperation, at least for the first batches.

iPhone 4S Is Now Reservation Only At Apple Stores

It looks like Apple’s iPhone 4S is still extremely popular, even after Apple managed to sell over 4 million iPhone 4S devices in the first three days, it would appear that demand for their latest iPhone is still high.

Apple has now updated its how to buy page on its website, and the iPhone 4S is now only available from Apple retail stores if you have reserved one online, obviously due to the huge demand for the device. iPhone 4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow. When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store. According to the guys over at Mac Rumors, Apple are still selling the iPhone 4S to walk in customers, although it isn’t clear how long this will last, as there are no details as yet on what stocks of the iPhone 4S Apple has left in their retail stores.

More information's:
http://www.macrumors.com/2011/10/17/iphone-4s-sales-now-reservation-only-at-apple-retail-stores-in-u-s-and-canada/